John
November 22nd, 2004, 03:43 PM
I have the equipment - Just need to know where to start the advertising to get the jobs. The phone book has already been printed for 2004 and I missed out. SO WHERE TO START. will be thankful for any help
Donald:
There are two different categories of advertising: direct response and image. Direct response is like yellow pages and coupons. (makes people want to call and book right now). Image is like billboard, radio, and television. (improves your companies image). Then there are advertising that does both, like internet (load coupons and builds great image).
First Rule: Never rely on your advertising to get you jobs or for you to stay busy.
Second Rule: never spend more than your budget.
Third Rule: never spend more than 10% of your budget on image only advertising.
Your budget should be between 5% and 20% of your total monthly sales. The national average is 7% of sales. I like 10%. The national franchises recommend 20%. These percentages need to be taken from all income sources: commercial jobs, sub contract job, retail jobs, vacant home cleaning work, restaurant cleaning, ect. If you did not have any substantial sales last month, I would start out with a web site that you could then use your web link (www.yourcompany.com (http://www.yourcompany.com/)) on all your remaining adds could refer to your site (biz card, fliers, phone book, coupons). Visit www.web-site-design-us.com (http://www.web-site-design-us.com/) for great start up web design packages options.
I think you could place coupons in the local neighborhood home owners association news letters and church newsletters. These are very reasonable and as you build up your income, you can build up your advertising budget. Concentrate on vacant homes, restaurants, night clubs, car lots, movie theaters, door to door sales, or any thing else you can think of. Start a postcard campaign. If you have caller ID, take down the phone number of everyone who calls you. You can type the phone number in a google web search and many times it will provide you with the address of the caller. These are people who use professional carpet cleaners or considering using a professional. Mail out post cards no more than 4 times a year with a seasonal special.
Donald:
There are two different categories of advertising: direct response and image. Direct response is like yellow pages and coupons. (makes people want to call and book right now). Image is like billboard, radio, and television. (improves your companies image). Then there are advertising that does both, like internet (load coupons and builds great image).
First Rule: Never rely on your advertising to get you jobs or for you to stay busy.
Second Rule: never spend more than your budget.
Third Rule: never spend more than 10% of your budget on image only advertising.
Your budget should be between 5% and 20% of your total monthly sales. The national average is 7% of sales. I like 10%. The national franchises recommend 20%. These percentages need to be taken from all income sources: commercial jobs, sub contract job, retail jobs, vacant home cleaning work, restaurant cleaning, ect. If you did not have any substantial sales last month, I would start out with a web site that you could then use your web link (www.yourcompany.com (http://www.yourcompany.com/)) on all your remaining adds could refer to your site (biz card, fliers, phone book, coupons). Visit www.web-site-design-us.com (http://www.web-site-design-us.com/) for great start up web design packages options.
I think you could place coupons in the local neighborhood home owners association news letters and church newsletters. These are very reasonable and as you build up your income, you can build up your advertising budget. Concentrate on vacant homes, restaurants, night clubs, car lots, movie theaters, door to door sales, or any thing else you can think of. Start a postcard campaign. If you have caller ID, take down the phone number of everyone who calls you. You can type the phone number in a google web search and many times it will provide you with the address of the caller. These are people who use professional carpet cleaners or considering using a professional. Mail out post cards no more than 4 times a year with a seasonal special.